Wolff Olins Blog: What separates the best brands from the rest?
For the last couple years, we’ve been traveling the globe talking to leaders at some of the world’s best companies and trying to learn exactly what separates the best from the merely good. Today, we’ve published our analysis of what we’ve learned, in a report called Game Changers.
A key takeaway was that even though companies today recognize the important factors required to generate long-term growth, many are not investing resources and energy into them.
Source: wolffolinsblog
“Mostly, designers get paid to negotiate the difficult terrain of individual egos, expectations, tastes, and aspirations of various individuals in an organization or corporation, against business needs, and constraints of the marketplace.”
-Paula Scher
